ABOUT

      Paulien Routs is a design researcher specialized on contextualizing the soft values of new emerging technologies. With a science-driven approach, she aims to innovate design and design processes.

      She has collaborated and completed several cutting-edge design innovation projects, working together with engineers, scientists, and designers. 


      Her work explores the effects of new technologies on society’s mindset, and how this leads to new opportunities in design and new design strategies.

      Taking a critical approach to how emerging technologies change the role of the designers, her research debates the relation between technology, designer, and design.

       

      Fascinated by sensory perception, her way of working with technology shows a strong focus on the (fashioned) body and the way we interact with it.

      Her research on the topics of new technologies, design, design methods and the relation to human behavior and the body, has received TWOTY-award for its strong foresight qualities, which she enjoys talking about in articles and lectures.

      FORESIGHT & RESEARCH
      I use foresight research as fundament for design innovation projects or as groundwork for critical articles and report

      Making use of different methodologies, I constantly research, analyze and critically reflect on how new emerging technologies are affecting our society, mindset, and popular cultures.

      If you are looking for insight in new technologies in design, contact me for more information on lectures, reports, and articles.

      DESIGN INNOVATION
      To innovate design, I explore which new advancements offer possibilities to create concepts or prototype products that go beyond the current status quo.

      Working collaboratively with cross-industrial teams on the intersection of science, tech, and design offers new ways to innovate materials and design processes.

      If you are looking to add a cutting-edge innovative product to your portfolio, or you want to explore your possibilities, I am happy to help.

      BRAND STRATEGY
      When your products or materials take new shapes, it’s important that your brand strategy is able to embody and communicate this in a suitable way.

      By strategically contextualising innovations within the social, political, commercial environment of the user I help you communicate your innovation to the market in an intuitive manner.

      If you are looking to improve your brand strategy, or to position your new innovation the best way, contact me to inform about collaboration possibilities.