paulien routs

Paulien Routs is a design researcher specialised on contextualising the soft values of new emerging technologies.

With a science-driven approach she aims to innovate materials and design processes. Taking a critical approach to how emerging technologies change the role of the user and designer.

PROJECTS

Taking use of different methodologies, I constantly research, analyse and criticise how new emerging technologies are affecting our society and mindset, and how these changes are taking shape in design & popular cultures.

DESIGN INNOVATION

Working collaboratively with cross-industrial teams on the intersection of science, tech and design, enables a science-driven design approach. This combined knowledge and practice offers new ways to innovate materials and design processes.

BRAND STRATEGY

With innovative brands, products and stories you are entering new territory. By contextualising innovations within the social, political, commercial and personal environments of the user I create strategies that intuitively communicate brands and products to your audience and market.

Paulien Routs is a design researcher specialised on contextualising the soft values of new emerging technologies.

With a science-driven approach she aims to innovate materials and design processes. Taking a critical approach to how emerging technologies change the role of the user and designer.

PROJECTS

BE-TWEEN

SOAK

PHOTOTROPE

CARE AND CLOTH

SOLAR SHIRT

FYSIOPAL

SOLAR WINDBREAKER

FUTURE SKINS

EXPERTISE

FORESIGHT & RESEARCH

DESIGN INNOVATION

BRAND STRATEGY

ARTICLES