Paulien Routs is a design researcher specialised on contextualising the soft values of new emerging technologies.

      With a science-driven approach she aims to innovate materials and design processes. Taking a critical approach to how emerging technologies change the role of the user and designer. 

      EXPERTISE

      FORESIGHT & RESEARCH
      Taking use of different methodologies, I constantly research, analyse and criticise how new emerging technologies are affecting our society and mindset, and how these changes are taking shape in design & popular cultures.
      DESIGN INNOVATION
      Working collaboratively with cross-industrial teams on the intersection of science, tech and design, enables a science-driven design approach. This combined knowledge and practice offers new ways to innovate materials and design processes.
      BRAND STRATEGY
      With innovative brands, products and stories you are entering new territory. By contextualising innovations within the social, political, commercial and personal environments of the user I create strategies that intuitively communicate brands and products to your audience and market.

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      ARTICLES

      By Paulien Routs, 31 July
      By Paulien Routs, 22 November